Supporting Strongbow Apple Cider in becoming the drink of choice for social gatherings by building both, brand and category awareness.
Strongbow Cider Moments, a campaign and a movement. Presenting cider as a fresh, distinctive, social and vital choice of drink; and Strongbow as an ambassador of friendship, romance, creativity and the enjoyment of life. Supported by arts and events sponsorship. Delivered through press, digital, point of sales, outdoor and social.