INFINITI M

For the European presentation of the new model M, Infiniti wanted to state the traditional sophistication of the Japanese craftsmanship reflected in its design and technology. 

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To bring heritage into modernity, we explored the precise and elegant, yet vital and fluid Japanese Shodo painting technique as a brush to showcase the new Infiniti M in the company of iconic personalities of the modem Japan. The Infiniti M became not just an object of desire, but also an intelligent and charismatic car, and source conversations.