Beijing auto show


SYNC is a new Microsoft voice recognition technology to improve security and make more pleasant the driving experience. SYNC responds to voice customizable commands to allow control handsets, music reproduction and other features, hands-free while driving.
As part of the Beijing 2012 auto 
show, we were commissioned to put together an engaging performance for the launch of this technology.

Music, dance, smiles and a video wall projection highlighting FORD-SYNC features.


As part of the presentation of the new Ford's global strategy, a pan-European event for dealers was organized in Amsterdam. The two hours event involved the introduction of all the new range of models and conferences about technology, market, and positioning of the brand. To support the event a giant digital screen was created to introduce new models and technologies.