UK’s best selling car was to launch a fresh new model in two fresh flavours, green and  magenta.


We gave Fiesta a fashionista look, we embraced the style of his design and recognised him as no less than a complement of his owner personality and character. We made them both, Fiesta and driver, part of a world that resembles the excitement of music and party, yet sophisticated and elegant. We created campaign destination website in two flavours, green and magenta, hero colours for the New Fiesta launch, dressed in a cool, vibrant young energy, and a simple content structure devoted to discover and admire its beauty and sophistication.