The ingenious B-max. Be surprised.
The Ford B-max is a vehicle full of great ideas, from no middle pillar to a tailgate that opens like by act of magic with a gesture.
With these wonders in mind, this pure play digital campaign was created as a showcase of what this family car truly is... Ingenious.
Magical illusions, game App, teasers and banners spreading the voice through a plethora of digital channels and European languages. We achieved truly fantastic, cost-effective results.